About the role
Role: Sales Development Representative – Netherlands MarketLocation: Berlin (Hybrid)
Language: Native Dutch + English
WFH policy: 2–3 days per week in the office; remote flexibility for events/travel.
Industry: SaaS
Product: CRM/ERP platform for craftsmen
Size and functions of local team
Team of 3 SDRs, reporting to Sales Country Lead.
Supported by marketing, product, and RevOps teams in Berlin.
Role description
You’ll be responsible for generating qualified opportunities and driving Dutch market expansion by booking high-quality demo appointments that convert into paying customers.
This is a hybrid SDR role combining inbound lead follow-up, structured outbound prospecting, and support in running demo calls.
A day in the life:
09:00 – Morning team sync: align on goals and priorities.
09:30 – Review inbound leads and qualify via calls/emails.
11:00 – Callback leads not reached previously.
12:00 – Outbound prospecting: research Dutch trades companies, make calls, and send LinkedIn/email outreach.
14:00 – Join or run product demos for Dutch prospects.
15:30 – Support translations, marketing texts, and trade fair prep.
16:30 – Update CRM, track pipeline, and review performance with your Country Lead.
17:00 – Wrap up with team wins and plan for the next day.
Key KPIs:
Call attempts
Planned and held demos (SDRs also participate in running demos)
Unique about the company (that you don’t read online):
🚀 Entrepreneurial impact: international expansion from day one.
🎯 Clear success metrics: main KPI is demos booked – your success is measurable.
🌍 International exposure: Berlin-based role with occasional travel to the Netherlands for fairs and events.
🎓 Career growth: defined progression path from SDR to Account Executive or into marketing/growth.
💡 Variety: beyond cold calls, you’ll run demos, assist in marketing, and help localisetheir approach.
💸 Competitive package: €45K base + 21K bonus, plus learning budget and team perks.
🤝 Team culture: flat hierarchy, energetic environment, international co-workations, and team events.
Growth perspective
Clear path to AE: structured career progression to Account Executive or broader commercial roles within 12–18 months.
High learning environment: direct coaching from Country Lead and CRO.
Must haves
Native-level Dutch, excellent English.
1+ years of sales or customer-facing experience (cold calling preferred).
Confident communicator across phone, email, and LinkedIn.
Persistent and resilient – enjoys follow-ups and overcoming rejection.
Proactive, energetic, and motivated to achieve KPIs (mainly demos booked).
Organised and structured – keeps CRM data accurate (HubSpot, Salesforce, or similar).
Nice to haves
Experience in SaaS or tech sales (especially SMB-focused).
Familiarity with the Dutch trades/craftsman sector (installers, builders, electricians).
German language skills (to collaborate with Berlin team).
Creative mindset for marketing support (trade fairs, translations, campaigns).
Curiosity and willingness to step into demo calls when needed.
Personality fit
Communicative & empathetic — listens and connects with prospects.
Persistent & resilient — thrives on follow-ups and challenges.
Curious & proactive — eager to learn fast and improve.
Structured & reliable — detail-oriented, data-driven.
Team player — works well with sales, marketing, and leadership.
Value adds
Brings energy to the team; celebrates wins and lifts morale.
Adds cultural and linguistic insight into Dutch customer behaviour.
Red flags
Low curiosity, unpreparedness, low energy, or defensive attitude.
Compensation & benefits
Base: €45,000
Variable: €21K
Benefits:
30 vacation days
Deutschlandticket subsidy (€29)
Allianz health & prevention benefits
mental-health partner access
€800 annual development budget (courses, coaching, or books)
Team events, co-workations, and international exposure
Convinced? Apply immediately!
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