Demand Generation Manager

About the role

Demand Generation Manager
Location: London (UK), Madrid (Spain), or Shenzhen (China) | Hybrid (3 days in-office, 2 days remote)
Languages: English
Industry: AI / SaaS
Product: AI-powered computer vision and analytics platform
Tech Stack: Google Ads, LinkedIn Campaign Manager, HubSpot, GA4, Webflow, Looker, Power BI

Company Profile
A rapidly scaling global AI company developing one of the most widely adopted open-source computer vision frameworks. With over a billion daily uses across industries such as robotics, healthcare, retail, manufacturing, and defense, the company offers deep technical impact and strong global traction. It fosters a high-ownership culture and provides direct exposure to senior go-to-market leadership, allowing employees to work on high-impact initiatives within a fast-paced environment.

Salary & Benefits
Salary Range: Up to £110,000 per year (GBP), with flexibility for exceptional candidates
Additional Benefits: Equity, performance-based bonuses, and hybrid work flexibility

Role Description
This role will own and scale the global demand generation engine across paid, organic, and lifecycle channels. It plays a pivotal part in driving qualified pipeline growth and enhancing customer engagement throughout the funnel.

Key Collaboration: Sales, Product Marketing, Web, and Analytics teams

Responsibilities

Lead multi-channel demand generation campaigns across Google Ads, LinkedIn, YouTube, email, and retargeting

Own lifecycle marketing automation in HubSpot, including segmentation, lead scoring, and nurture programs

Develop landing pages, funnel content, and messaging tailored to personas and ICPs

Improve conversion rates through A/B testing and Webflow optimization

Partner with Sales to optimize lead quality, ICP targeting, and pipeline velocity

Support Product Marketing with campaign execution during new feature launches

Maintain clear and actionable performance reporting across GA4, CRM, and dashboard tools

Requirements
Must-Haves:

7–10 years of experience in B2B SaaS demand generation

Proficient in Google Ads, LinkedIn Campaign Manager, HubSpot, and GA4

Proven track record of driving qualified pipeline and improving MQL-to-SQL conversion rates

Strong experience with lifecycle marketing automation and ABM tactics

Analytical mindset with experience building dashboards and reporting on performance

Comfort operating in a fast-paced, high-ownership environment

Nice-to-Haves:

Experience in marketing AI, open-source, or developer tools

Familiarity with Webflow and light JavaScript for experimentation

Knowledge of analytics platforms like Looker or Power BI

Exposure to ecosystem marketing or co-marketing programs

Understanding of computer vision use cases in robotics, retail, or manufacturing