About the role
Location: Amsterdam, Netherlands | Hybrid (minimum 3 days per week in-office after onboarding)Languages: English (Fluent); Dutch or German preferred
Industry: AgriTech / Compliance SaaS
Product: Data collection and processing tool for compliance in the agri-food supply chain
Tech Stack: HubSpot, Google Ads, LinkedIn Ads
Company Profile
A fast-scaling SaaS company operating at the intersection of agriculture and regulatory compliance. The product supports agri-food supply chains in navigating evolving EU legislation. With over 200 customers and exceptionally low churn, the company benefits from strong market momentum and recent Series A backing. The team is purpose-driven, collaborative, and well-positioned to scale further across Europe.
Salary & Benefits
Salary Range: €65,000 – €75,000 (up to €80,000 for exceptional candidates)
Additional Benefits: Stock Appreciation Rights (SARs), pension plan, public transport card, laptop, visa sponsorship, relocation support if required
Role Description
This role will lead the full demand generation strategy to drive lead acquisition and increase brand awareness across key markets. It’s a hands-on, high-impact role focused on optimizing paid channels, funnel metrics, and marketing automation infrastructure.
Team Size & Leadership Scope
Key Collaboration: Head of Marketing, Content Marketer, Website Specialist, and Sales team (12 sales staff across the EU)
Responsibilities
Own and execute the demand generation strategy, focusing on scalable lead acquisition
Manage and optimize LinkedIn and Google Ads campaigns (~€15K/month budget)
Track and improve key funnel metrics including CPL, CPC, MQL cost, and conversion rates
Test, iterate, and allocate budgets for performance and scalability
Align campaign messaging with content and brand strategy
Coach the Website/Growth Marketer on funnel optimization
Manage HubSpot for campaign attribution and lead tracking
Requirements
Must-Haves:
3+ years of experience in B2B marketing, preferably SaaS or a similar motion
Hands-on experience managing €10K+ monthly budgets on LinkedIn and Google Ads
Strong knowledge of funnel marketing and performance metrics (CPL, CPC, MQLs)
CRM experience (HubSpot)
Experience with Account-Based Marketing (ABM)
Nice-to-Haves:
Background in AgriTech, sustainability, or compliance industries
Fluency in Dutch or German
Convinced? Apply immediately!
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