Account Executive

About the role

Role: Founding Account Executive (AE)
Location: London (Embankment office)
Language: English
WFH Policy: Hybrid – office-first preferred; occasional remote work is fine
Industry: FinTech / B2B SaaS
Product: AI-powered Accounts Receivable automation. The company builds autonomous AI agents that handle inbound billing queries and outbound collections, combining elements of AI customer support and AI BDRs for finance teams.

Company Overview

They were founded ~7 months ago and has raised $5M from Bessemer Venture Partners and DN Capital.
The company is currently 9–10 people, split between London and Malmö, and is live with 6–7 paying customers. ARR is just under $100K, with early contracts intentionally small but already moving toward €20–30K+ ACV, and larger six-figure deals in progress.

The company is building a new category in Accounts Receivable. This is not a competitive bake-off sale — customers often don’t know a solution like this exists yet.

Size & Structure of the Team

Total team: 9–10 people

GTM today: Founder-led sales (CEO)

Incoming support:

1 BDR joining imminently

Light inbound + early partner motion emerging

Looking to hire their first 1–2 Account Executives

Ambition: grow to ~20 people total, with 5–6 sales reps by end of year

Role Description

This is a Founding AE role with significant ownership and influence.

You’ll work directly with the CEO to:

Build pipeline from scratch in an evangelical sales motion

Sell a product that creates urgency around a problem customers know they have — but didn’t know could be solved this way

Own deals end-to-end: sourcing, discovery, narrative building, closing

Help move ACVs from early-stage (€20–30K) toward mid-six-figure enterprise deals

Sales Motion

Strong outbound focus (email, phone, LinkedIn)

Some BDR support, but self-sourcing is expected

Minimal competition, low budget awareness → high consultative skill required

Mix of:

Fast closes (days)

Mid-market cycles (1–3 months)

Enterprise cycles (longer)

ICP

Initially: large tech / SaaS companies (early adopters)

Mid-term focus: traditional industries with stronger capital cycles:

Manufacturing

Wholesale

Equipment rental

Buyer personas:

CFO / Head of Finance

Finance Ops / AR leaders

Deal Size

Current ACV: mid–five figures

Target: upper mid-market → six-figure deals

One active proposal at ~€150K

Unique About the Company (Not Online)

Category creation: customers don’t search for them yet — you create demand

Strong funding and runway very early

Founder with deep CFO background and clear commercial vision

Highly consultative, narrative-driven sale

Generous equity philosophy for early, high-impact hires

Growth Perspective

Clear path from Founding AE → Senior AE → Team Lead / VP Sales

First sales hires will shape:

Sales motion

ICP focus

Messaging and narrative

Opportunity to become a long-term commercial leader in the company

Must-Haves

Scrappy, builder mentality — comfortable selling without brand recognition

Experience creating pipeline yourself (not inbound-dependent)

Comfortable with ambiguous, early-stage sales environments

Experience selling mid–five-figure ACVs (or higher)

Strong storytelling and consultative selling skills

Willing to be office-present and build energy with the team

Hunger to grow with the company, not just “close deals”

Nice-to-Haves

Experience selling to CFOs or senior finance stakeholders

Background as a BDR before becoming an AE

Experience with evangelical / category-creation sales

FinTech or finance-adjacent exposure

Compensation & Equity

Base salary: ~£70K–£90K (flexible depending on seniority)

OTE: Competitive, aligned with early-stage benchmarks

Equity:

Junior profiles: ~0.15–0.2%

Senior quota carriers / future leaders: up to 0.3–0.4%

Very generous equity for the right long-term hire

Hiring Process

Initial conversation with CEO

Follow-up conversations with team members

Case study

In-person meeting (London)

Offer

Process is fast-moving — urgency is high.