Head of Marketing

About the role

Head of Marketing
Location: Amsterdam, Netherlands | Hybrid (Minimum 3 days per week in-office)
Languages: English
Industry: B2B SaaS
Product: Skills management and workforce readiness platform for global manufacturing enterprises

Company Profile
A well-funded B2B SaaS company focused on transforming workforce readiness and skills management for manufacturing enterprises. Operating across international markets, the company is rapidly scaling with a strong product-market fit and long enterprise sales cycles. With a mission to lead its category, the company fosters a collaborative, performance-driven culture with a focus on growth and impact.

Salary & Benefits
Salary Range: €120,000 base + OTE (€150,000 total)
Additional Benefits: Not specified

Role Description
This role will lead the transformation of the company's marketing function into a full-funnel demand engine. You'll drive predictable pipeline growth, strengthen market positioning, and align tightly with Sales to scale across global regions.

Team Size & Leadership Scope
Direct Reports: 2 FTEs (Head of Marketing, Growth Marketeer) + freelancers
Key Collaboration: Sales, Chief of Staff (GTM), SDR team, external marketing partners

Responsibilities

Build and scale an allbound demand generation engine across inbound, outbound, ABM, events, and content

Drive marketing-sourced and marketing-influenced pipeline growth in the US, UK, and EMEA

Increase average contract value (ACV) through multi-location enterprise expansion

Improve cross-functional synergy with Sales through shared KPIs and processes

Position the company as the category leader in workforce readiness through thought leadership and strategic messaging

Own pipeline metrics, marketing performance reporting, and funnel optimization

Requirements
Must-Haves:

7–10 years of experience in B2B SaaS marketing

3+ years of marketing leadership experience

Proven success building and scaling demand generation programs in scale-up environments (Series A/B)

Multi-channel growth experience including inbound, outbound, ABM, and events

Strong analytical skills and fluency with martech, analytics, and performance data

Demonstrated track record of owning pipeline metrics and aligning with Sales

Ability to operate strategically while remaining hands-on

Comfortable navigating complex enterprise sales cycles

Confident communicator at executive and board level

Nice-to-Haves:

Experience in the DACH region

Background in manufacturing, compliance, or regulated industries

Affinity for product marketing and customer expansion strategies