Senior Account Executive NL

About the role

Location: Netherlands
Language: Dutch
WFH Policy: Remote-first, with onboarding time in Belgium and more office time in the beginning (important due to sales + implementation complexity). After ramp-up, remote is fine with periodic Belgium office time.
Industry: SaaS

Product

A SaaS ticketing platform tailored for cultural institutions, offering data-driven features for efficient event ticketing, audience engagement, and financial optimisation. The product is highly regarded for its exceptional quality and product-market fit.

The business is increasingly becoming a hybrid company: a strong core SaaS product with configurable/custom components plugged in. This enables winning larger customers, but increases complexity and requires a structured solution-selling approach.

Size and Functions of Local Team
• 1 Junior Salesperson
• 8 Customer Success Managers (6 ticketing experts, 2 support specialists)
• COO recently joined (Sarah/Cara de Pret), strengthening operational cadence, forecasting and follow-up

Role Description

You will play a critical role in growth, helping professionalise and scale the sales structure while preparing for international market expansion.

They grew to €5M ARR bootstrapped and are now scaling toward €10M+ ARR with international ambitions (France and Scandinavia are key focus areas).

Market context (Netherlands):
• 100 clients in the Netherlands
• 300 organisations left to land in the Dutch market
• Scarcity market: only a small subset is “in market” at any given time, so success comes from executing extremely well on a limited number of high-value opportunities

Key Responsibilities
• Mature the sales playbook, creating scalable and repeatable processes
• Execute against a defined sales methodology and playbook (pipeline reviews, team learning loops)
• Achieve a €500K new business target post ramp-up
• Manage complex midmarket deals ranging from €30K to €150K with deal cycles of 3–6 months
• Run a structured solution sales process (including pre-sales/technical stakeholders when relevant), manage agendas and next steps, and ensure accuracy on scope and pricing
• Expand existing accounts (exceptional retention; 0% churn mentioned)
• Land new clients across the Netherlands, focused on a clear ICP in the cultural sector
• Contribute to future team-building efforts as the business scales (e.g., SDRs)

Unique about the company
• Growth phase: on the brink of a new growth chapter with potential to become the global leader in cultural ticketing
• Exceptional product quality and strong product-market fit
• Strong references (e.g., Carré in the Netherlands)
• Low competition in a niche market
• High-quality, high-stakes sales motion: fewer opportunities, higher bar for execution

Growth Perspective
• Grow into a Sales Lead or Country Lead role
• Opportunity to contribute to opening new international markets
• Potential to shape future hiring and GTM structure in a scaling business

Must-Haves
• 5+ years experience in B2B software sales
• Proven success closing complex midmarket/enterprise-style deals (€30K–€150K) with 3–6 month cycles
• Experience with solution selling / complex SaaS (pre-sales involvement, process discipline, scope control)
• High accuracy and structure: disciplined process use, careful pricing & expectation management
• Comfortable selling into a niche vertical / focused ICP
• Able to build trust with conservative buyers purchasing a core system for years: calm, thoughtful, consultative

Strong preference (behavioural)
• Analytical, structured, deliberate
• Not chaotic / “loose” selling; strong attention to detail and process

Nice-to-Haves
• Affinity for the cultural sector
• Experience with ticketing solutions
• Experience selling custom software / high-complexity implementations
• Experience working a niche vertical with a structured market mapping approach
• Background in sports or athletics