Lifecycle Marketer

About the role

Lifecycle Marketing Specialist
Location: Berlin, Germany | On-site
Languages: English (Fluent) | German and/or French (Nice-to-have)
Industry: AI / Marketing Technology
Product: AI-driven brand visibility and positioning analytics platform

Company Profile
A rapidly scaling AI and marketing tech startup building a category-defining platform for brand sentiment optimization. The company is recognized for its exceptional UX/UI, growing trust among leading marketing teams, and ambitious trajectory. With strong backing from top-tier investors and a culture built on high performance and ownership, the team works from a high-end office in Berlin and fosters a collaborative, mission-driven environment.

Salary & Benefits
Salary Range: Up to €85,000 + Equity
Additional Benefits:

€10,000 relocation package

Uber Eats & Uber rides home when working late

Frequent team events and off-sites

Premium on-site office space in Berlin

Role Description
Reporting to the Head of Growth, this role focuses on optimizing the end-to-end user journey across web, app, and CRM channels. It blends CRM, automation, and conversion optimization to improve user engagement, retention, and self-service conversion flows in a highly experimental, fast-paced environment.

Responsibilities

Own and optimize the customer lifecycle funnel across onboarding, retention, and conversion

Run experimentation loops (A/B tests, multivariate testing) to boost key lifecycle metrics

Collaborate with product and data teams to integrate behavioral signals into CRM workflows

Build and manage lifecycle campaigns across email, push, and in-app channels

Improve conversion across inbound and self-service flows

Analyze performance to uncover bottlenecks and unlock engagement gains

Requirements
Must-Haves:

2+ years of experience in growth or lifecycle marketing in B2B or B2C SaaS

Experience in fast-scaling startups (up to 100 employees)

Hands-on with tools such as HubSpot, Mixpanel, or Amplitude

Proven track record in A/B testing and conversion rate optimization

Passion for AI and hands-on experience with AI tools/workflows

High agency, ownership mentality, and curiosity

Entrepreneurial, coachable, and adaptable mindset

Deep interest or excellence in a specific area (e.g., gaming, chess, sports)

Nice-to-Haves:

Familiarity with SEO/GEO marketing or analytics tools

Growth Perspective

Fast-track path to Lifecycle Lead as the company scales

Opportunity to build and own automation across the full customer journey

Strong equity upside in a high-growth, AI-first environment

Exposure to cutting-edge AI technology and data-driven growth at an early stage