National Sales Manager

About the role

Company: Atlas Carbon / Maia Grazing
Role: National Sales Team Lead (Player-Coach model)
Location: Remote, ideally located in New South Wales or Queensland (closer to key livestock-producing regions)
WFH Policy: Remote-first role with frequent field activity (events, strategic road trips)
Industry: Agriculture Technology (AgTech), Carbon Farming, Regenerative Agriculture
Product:
Atlas Carbon: Service offering — soil carbon projects for livestock producers
Maia Grazing: SaaS — digital grazing management platform
Size and Functions of Local Team:
Australian sales team of 3 (plus Head of Business Development and Partnerships)
This new hire will lead a small team (coaching focus) while also contributing individually to sales
Role Description (vertical, buyer persona, deal sizes, deal cycles, Ent/MM/SMB, leads, etc):
Vertical: Livestock farming, grazing, regenerative agriculture
Buyer Persona: Grazing property owners, farm operators, family-owned operations
Deal Sizes:
Maia Grazing SaaS: Smaller, faster SaaS sales, lower ARPU
Atlas Carbon Services: Larger, complex, longer sales cycle (high-value service sales)
Deal Cycles:
Maia Grazing: Shorter (inbound-driven, moving towards PLG model)
Atlas Carbon: Longer (more technical, relationship-driven)
Sales Motions:
Inbound: Strong lead flow on the Maia Grazing side (60–70% of volume)
Outbound: Emerging priority — must have outbound hunting experience
Focus:
Initially 60% Atlas Carbon (service) and 40% Maia Grazing (SaaS), with some flex over time depending on product launches.
Unique About the Company (that you don't read online):
Deep expertise and data with 7+ years of research across 5,000 properties
Unique combined offering — integrating grazing SaaS with carbon projects
Internal culture is mature and collaborative — low politics, high trust
Heavy focus on boots on the ground relationship building while scaling digital approaches
Growth Perspective:
Significant new product developments in Maia Grazing expected in H2 2025
Opportunity to expand leadership influence as the team scales
Potential to move into broader APAC leadership roles over time
Must Haves:
Proven outbound sales experience (not just relationship/account management)
Strong understanding of Australian grazing systems and land management
5+ years sales experience with a proven track record of individual contribution
Prior sales leadership experience (formal or substantial mentorship/leadership of peers)
CRM discipline (preferably HubSpot)
Comfort selling both service-based (Atlas Carbon) and SaaS (Maia Grazing) offerings
Nice to Haves:
Existing network in grazing or livestock industry
Familiarity with value-based sales and ROI storytelling to landholders
Experience with sales coaching tools (e.g., Chorus)
Located in Queensland preferred, but NSW is acceptable
Bachelor’s degree in Agriculture or related fields
Salary Range & Secondary Benefits:
$130-150k base, $215-250k OTE
Compensation structure: 60% base / 40% commissions
Additional benefits (not deeply specified)
Hiring Process:
TBC
Intro:
Alessio (VP Revenue) leading the hiring on the client side
Sensitive Information:
Confidential search: team members not yet aware of hiring a new sales leader
Sensitive timing and positioning around internal team communications