About the role
Title: Partner Sales ExecutiveLocation: Utrecht
Language: Dutch
WFH policy: Hybrid – 3 days in the office
Industry: HR Tech / SaaS
Size and functions of local team:
~10 FTE in the commercial team – working closely with Marketing, Sales (AEs), and Leadership.
Role description:
You'll work alongside the partner lead and be responsible for both developing the partner ecosystem and generating commercial success through and with these partners.
The role has two core aspects:
Sales via partners (Referral model – NL):
You run the full sales cycle – from lead qualification, discovery, and demo, to closing – for opportunities sourced by Dutch partners.
Sales through partners (Enablement model – International):
You act as a strategic advisor for international partners. While you’re not responsible for closing, you support by advising on pricing, joining key customer meetings, and enabling partners through joint GTM, training, and sales playbooks.
Key Responsibilities:
Achieve partner sales targets (ARR)
Run full sales cycle for inbound partner leads
Support and coach partners in their own sales processes
Forecasting, pipeline ownership, and reporting on partner channel
Onboard new partners and drive adoption
Coordinate joint sales & marketing efforts
Collaborate internally with marketing, product, and customer success
Provide feedback from partners to improve product and GTM
Drive partner enablement: training, tools, sales assets
Unique about the company:
Highly purpose-driven: “Creating happy and high-performing employees” is at the heart of everything they do
Strong collaboration between Sales & Marketing to ensure quality pipeline
BDR insights directly influence GTM and messaging
Must haves:
3–5+ years’ experience in SaaS sales (AE/Partner/AM)
Proven track record in complex B2B sales environments
Fluent in Dutch and English
Commercially sharp, relationally strong, and self-starting
Nice to haves:
Background in HR tech (performance, engagement, talent development)
New business / hunter profile with a farmer’s charisma
Experience in partner sales or indirect sales models
Comfortable managing international partner relationships
Familiarity with CRM (e.g. HubSpot) & sales enablement tools
Affinity with a scale-up environment
Convinced? Apply immediately!
"*" indicates required fields
