Performance Marketing Manager (B2C – Owned Channels)

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About the role

Role: Performance Marketing Manager (B2C, owned channels)
Location: London
Language: English (native)
WFH policy: hybrid (at least 3 days p/w)
Industry: Web3/Crypto
Product: Fiat-to-Crypto Payment Infrastructure (PayPal for Crypto)
Size and functions of local team: 100+ FTE, 30 in London, 1 in Marketing

Role description:
Global, hands-on role, driving organic growth, across owned channels
Focus on the B2C website (SEO, CRO, A/B testing, UX, Optimization)
You also own email campaigns, in-app messaging & push notifications
Your metrics; CRO (website), engagement (app), overall traffic (both)
Reporting directly into CPO who has marketing experience
Role is a mix of Digital, Growth and Lifecycle Marketing for B2C

Unique about the company:
Founded 2018, now 100+ FTE, $50mio ARR, expect to 2X in 2025
Raised a $50mio Series A (Balderton) & $70mio Series B round
Small deals are <$300k, medium $1mio, large $3mio to $25mio
Leading the web3 revolution, well positioned, huge growth industry

Must haves:
3-5 years relevant experience (SEO, CRO, A/B testing, email)
B2C background, ideally platform (not e-commerce or retail)
Very data-driven, familiar with tools like SQL, Omni, Looker
Hands-on, domain expert, self-starter, high accountability
Need to be genuinely interested in the crypto/web3 space

Nice-to-haves:
Experience in the crypto/web3 space
Start-up experience, scrappy environment

Salary range & secondary benefits: £70-90k base

Hiring process:
Introduction video call with CPO
F2F meeting; 60 mins with CPO & 30 mins with Taz CPeO
Final F2F and case study with CPO & CEO/Founder

Convinced? Apply immediately!

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    £70.000

    Minimum salary
    Vacancy details

    Salary range: £70.000 | £90.000

    Employment: Full Time

    Experience: 3+ years

    Language requirements: English

    Country: United Kingdom

    Location: London

    Location

    marc@bluebirdrecruitment.com

    Do you have any questions? Feel free to contact me!
    Marc Hellingman

    Marc Hellingman

    Senior Recruitment consultant