About the role
Role: VP of Growth MarketingLocation: Europe (remote)
Language: English (fluent)
WFH policy: Remote
Industry: C2C Marketplace
Product: Platform for buying & selling secondhand fashion (Vinted for Africa)
Size and functions of local team: 25 FTE in Tallinn, Frankfurt & Joburg
Company profile;
Built after having frustrations using Facebook Marketplace
Founded 2017, now market leader in Estonia & South Africa
Mostly remote company, purpose-led, average age is early 30's
Strong Founding & Leadership team, average tenure is 4 years
Role description:
You will own and lead the global GTM & marketing strategy
Primary focus on new customer acquisition & growth (GMV, listers, listings, revenue)
Core goal of the role is to drive Supply. If enough Supply, Demand will follow)
Secondary focus on activation and retention
Starting with team of 2, expected to grow to ~9 by EOY
External Performance Agency, Designer, Influence Marketing Agency etc.
Specialists in Brand, Design, Performance & Lifecycle
Growth Managers for specific target markets
Initially very involved, helping create/analyze campaigns
Ready to solve problems, or hire someone to solve problems
Hire someone good, first knowing what good looks like
Close collaboration with local media/marketing agencies
Mix of traditional and digital media
TV & billboards, but also in-app messaging, Meta Ads etc.
Must haves:
8+ years relevant growth marketing experience in B2C
2+ years leadership experience, yet willing to be hands-on involved
Background in 2-sided/C2C marketplace (Vinted, Zalando, Bol, ASOS)
Experience scaling a B2C brand internationally into multiple markets
All-rounder with expertise in Brand, Digital, CRM, Lifecycle, Analytics
Great hiring skills, able to build and retain high performing teams
Able to own entire marketing domain, future C-suite profile
Nice-to-haves:
Experience in e-commerce or Consumer Apps (Bolt, Just Eat, Bunq etc.)
Experience scaling a brand into Africa and/or MENA markets
Experience with aspect of delivery (i.e. from About You, Zalando, ASOS)
Experience building and leading fully remote teams
Salary range & secondary benefits: €100-150k p/y + equity
Convinced? Apply immediately!
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