Sales Executive Large Accounts

About the role

Location: Utrecht
Language: Dutch
WFH policy: Hybrid working
Industry: B2B SaaS (Real Estate Tech)
Product: All-in-one, hyper-automated property management platform covering financial, technical, and commercial operations
Size and functions of local team: ~50 employees across GTM, Product, and Operations

Role description (which vertical, buyer persona, deal sizes, deal cycles, Ent/MM/SMB, leads, etc)

Vertical: Real estate (investors, developers, property managers)

Segment ownership:
Large Market segment positioned between SME and Enterprise

SME owned by dedicated AE
Enterprise owned by leadership

This role fully owns the Large segment

Buyer personas / DMU:
CFOs, Heads of Asset Management, Heads of Property Management, Portfolio Managers, Digital Leads; multi-stakeholder DMU management

Lead motion:
Predominantly outbound / hunting role

No dedicated SDR

Estimated split: ~80% outbound / ~20% inbound

Inbound leads pre-qualified by Sales Admin where relevant

Segmentation logic:
Based on company size and revenue proxy (sqm and number of units)

Deal cycles:
Typically 3–9 months

Deal sizes:
€15K–€50K ARR; average SaaS contract value ~€50K annually

Sales approach:
Consultative, account-based selling with targeted outreach; complex deal management

Scope & responsibilities

Own full sales cycle from prospecting to close

Build and maintain a Large-segment pipeline and book of business

Strong network-driven selling: events, trade shows, and industry networking (Provada is a key annual event)

Run discovery, tailored demos, presentations, and objection handling

Manage close plans, pricing, legal and contract negotiations

Cross-functional collaboration with Sales Engineering, Marketing, CS, Finance, and Product

Maintain structured account plans and DMU mapping

Use data and tooling (e.g. LiveInfo) to drive outbound and nurturing campaigns

Unique about the company (that you don’t read online)

Recently acquired by Vortex, with a clear ambition to internationalise and scale rapidly

Strong market pull: increased inbound interest from customers of competitors exploring a switch

First dedicated hire for the Large segment; high ownership and autonomy with expectation of full productivity after ~2–3 months onboarding

Growth perspective

Join during GTM build-out and help define the Large-segment sales playbook

Significant upside as an early hire during acquisition-led growth and team scaling

Exposure to private equity ownership and international expansion strategy

Must haves

Proven PropTech experience (explicit requirement)

3+ years strong outbound / hunter background in B2B SaaS

Experience closing complex, multi-stakeholder deals with legal and contractual components

Track record of building pipeline and closing €15K–€50K ARR deals

Nice to haves

Experience in commercial real estate or property investment markets

Experience with account-based selling and similar deal complexity