About the role
Campaign LeadLocation: Utrecht, Netherlands | Hybrid (3 days on-site, 2 remote)
Languages: English & Dutch
Industry: HR-Tech
Product: HR-tech SaaS platform focused on performance, engagement, and talent development
Company Profile
A fast-growing SaaS company in the HR-tech space, providing solutions that support organizations in enabling their people through performance management, employee engagement, and talent development tools. The company serves a strong niche market with little direct competition and is currently in an exciting growth phase. Backed by a significant marketing budget and strong leadership, it is expanding its reach across mid-market segments. The team is dynamic, energetic, and driven by clear goals and ownership.
Salary & Benefits
Salary Range: €58,000 – €65,000 + €5,000 bonus
Additional Benefits: Not specified
Role Description
As the Campaign Lead, you will own and orchestrate integrated marketing campaigns with a strong focus on offline activations. You will work closely with Sales to co-create targeted campaigns that drive pipeline impact, engagement, and conversion.
Team Size & Leadership Scope
Key Collaboration: Performance, Design, Content (later), Sales, and external freelancers
Responsibilities
Lead integrated campaigns with a focus on events, webinars, and round tables
Develop ABM and segment-specific campaigns in collaboration with Sales
Measure and optimise campaigns for conversion, CPL, and pipeline impact
Translate product insights into effective marketing activations
Ensure consistency in messaging, planning, and sales enablement
Requirements
Must-Haves:
3+ years of experience in B2B SaaS marketing or campaign execution
Strong planning and project management skills
Comfortable with offline-first campaigns (e.g., events, webinars)
Hands-on with HubSpot and multi-channel execution
Energetic, proactive, and analytical mindset
Nice-to-Haves:
Experience in HR-tech or people-development tools
Convinced? Apply immediately!
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