About the role
Sales Director – New Business (UKI & Emerging Markets)Location: London | Hybrid
Language: English
WFH policy: Hybrid, 3 days per week in office
Industry: B2B SaaS / IT Channel / Cybersecurity
Product: Business management, unified monitoring, cybersecurity, and data-protection solutions for IT solution providers
Size and functions of local team: Leadership of an 8–9-person AE team
Role Description
This is a full-cycle sales leadership position focused on driving new business across SMB and mid-market segments in the UKI region and selected emerging markets.
You will lead a junior AE team, most of whom have been hired in the last 18 months, with responsibility for operational excellence, coaching, and performance improvement. The role reports directly into the regional VP Sales.
Key commercial parameters include:
• Average deal size around £12K ACV (MRR-led), with opportunities scaling up to £150K–£200K
• Land-and-expand sales model with strong cross-sell potential, allowing ACVs to grow significantly over time
• Pipeline mix consisting of inbound and self-generated opportunities
• Primary buyer personas: MSPs and internal IT organisations
• Future GTM scope includes enterprise/internal IT and strategic account penetration
Unique Aspects:
• Strong internal mobility and clear examples of career progression
• Recession-resilient business with consistent YoY revenue growth
• High employee tenure averaging 8+ years
• Significant investment in EMEA growth, including team expansion and strategic resourcing
Growth Perspective
• Director-level remit suitable for current managers ready to step into a broader leadership role
• High exposure across the entire EMEA GTM organisation
• Opportunity to influence commercial strategy across multiple regions as the business scales
Must Haves
2–3 years’ experience managing AE teams
Background in B2B SaaS sales
Proven top-performing individual contributor track record
Experience in the IT channel, MSP, or cybersecurity ecosystem
Demonstrated coaching capability and team development
Strong operational execution and accountability
Familiarity with SMB/MM sales cycles
Hands-on leadership approach suited to both turnaround and growth environments
Nice to Haves
Experience operating across UKI and emerging markets
Background in scaling new business or turnaround teams
Understanding of competing solutions or tools commonly used in the IT channel
Salary Range & Benefits
• Base salary: Up to £130,000
• OTE: £220,000 (approx. £90,000 variable)
• Standard benefits package
Hiring Process
Screening call
Panel interview
Final interview with the leadership team
Convinced? Apply immediately!
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