Head of Sales

About the role

Company: High-growth B2B SaaS scale-up (AI Sales Enablement)
Role: Head of Sales
Location: Munich, Germany (open to Berlin or wider Munich area)
Language: English fluent + German native
WFH policy: Hybrid – 3 days/week in office (Munich)
Industry: AI Sales Enablement / Revenue Intelligence (B2B SaaS)
Product: AI-powered revenue intelligence platform
Local team: 3–4 AEs + 3–4 SDRs (currently founder-led)

Role Overview

We’re looking for a Head of Sales to take full ownership of the sales organization end-to-end. This is a mandated leadership role with full responsibility for strategy, structure, and execution as we scale toward Series A.

Leadership remit

Own the sales org fully: strategy, processes, role definitions, hiring, onboarding, enablement, and performance optimization

Build scalable playbooks and repeatable sales motion

Transition from founder-led sales to a professional, high-performing team

Drive stage-to-stage conversion improvements and uplift overall productivity

Timeline & growth context

Build out the org over the next 12 months in preparation for Series A (planned for summer 2026)

Scale ARR from ~€2.2M (EoY ‘25) to €4M+ (EoY ‘26)

Key Challenges

Market/category is still developing → education + urgency creation is needed

Founder has led GTM so far → you’ll professionalize and scale with minimal trial-and-error

AEs are hitting quota, but there’s a drop-off between 1st and 2nd meetings; late-stage conversion is strong

Current ACV ~€38K ARR, pilots around ~€50K, with potential to grow toward €60K ACV and 6-figure deals

Sales cycle: ~100 days (3–4 months)
Sales model: Full-cycle AEs, inbound + outbound; founder still owns pipeline → you’ll lead the exit to a proper sales org
Pipeline generation: Structured motion underway; first repeatable version emerging

Why This Is Interesting

Strong runway (~20 months) gives room to build the right way

Product traction is real: ~60 customers, land-and-expand already working

Join early scaling phase with direct impact on org design and results

Be the key commercial leadership hire ahead of Series A

Growth Path for the Hire

Grow the org from ~3 AEs to ~6–7 AEs

Define the playbook and operating cadence

Be central to ARR acceleration over the next 18–24 months

Potential long-term path into VP Sales / Head of Revenue as the company scales

Must-Haves

Proven experience building and scaling a B2B SaaS sales org (full-cycle AEs, inbound + outbound)

Track record in a similar sales motion: €30K–€50K ACV, 3–4 month cycle

Strong GTM/operator skillset: pipeline playbooks, repeatable motion, conversion optimization

Ability to lead transition from founder-led to professionalized sales

Sales leadership experience in the €1M–€10M ARR growth stage

Experience selling into traditional industries (e.g., wholesale, manufacturing, etc.)

Nice-to-Haves

Experience working in an uneducated market / building a new category

Experience with consumption-based pricing or land-and-expand / upsell motions

Compensation

€120–130K base + €50–80K bonus + 0.3–0.5% equity