About the role
Role: Head of SalesLocation: Cologne, Germany
Language Requirement: Fluent German (Native or Business Fluent) and English
Work Setup: In-office (5 days/week)
Industry: HealthTech
Product: AI-powered documentation platform
Local Team Overview:
1x Account Executive
1x Customer Success Manager (CSM)
Founder-led sales still active
Hiring 2x AEs and 1x Head of Sales
Role Scope:
Focus: Mid-market sales into elderly care facilities (church-run and private)
Buyer Persona: Operational managers, facility leads
ACV: Average €30K (based on €90/resident/year, avg. 320 residents per deal)
SDRs: Agency-led outbound, to be replaced post Head of Sales hire. Focus is phone-first.
AEs: Full-cycle. Combination of inbound and self-generated leads.
CSM: Focused on implementation and upselling future product modules. Potentially reports into Head of Sales (or dotted-line depending on structure).
Responsibilities for Head of Sales:
80% team building & coaching, 20% personal selling
Directly involved in hiring and coaching SDRs and AEs
Responsible for building sales playbooks, setting KPIs, team ramp-up and quota attainment
Will likely manage or closely collaborate with Customer Success (important for long-term upsell strategy)
Travel required: 1–2 days/month for client visits, demos, or events
Will report directly to the Founder
Convinced? Apply immediately!
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