GTM Associate

About the role

Company: Heidi Health
Title: GTM Associate
Location: Barcelona (Remote first, then Hybrid – 2-3 days/week in-office)
Language: Spanish, English (Catalan a plus)
WFH policy: Hybrid
Industry: Healthcare / HealthTech
Product: AI Medical Scribe for Clinicians
Size and functions of the local team: Scaling to 4-person team (1 Lead, 2 GTM Associates, 1 Language Lead)
Role description:
You’ll be a founding member of the Spain team, working directly with both the Spain Lead and Global Expansion Lead to execute across sales, operations, strategy, partnerships, and growth. This is a high-impact, fast-paced, hands-on role in which you’ll be helping build a new market from scratch, with strong opportunities to grow into leadership as the company scales.


Key responsibilities include:
Acting as a generalist operator, moving across strategy, BD, sales, ops, partnerships, and GTM.
Owning and refining the local sales motion, aligned with Heidi’s PLG (product-led growth) strategy.
Building and closing strategic partnerships with healthcare ecosystem players.
Creating internal processes from scratch for scalable, repeatable execution.
Gathering market and customer feedback to shape the local playbook.
Representing Heidi Health in Spain, building brand presence and managing key relationships.


Unique about the company:
Grown to 300,000 clinicians in just 2 years
Series B raised ($100M)
Successfully launched in the UK and US from Australia
Culture of high meritocracy and low politics
Product roadmap expanding beyond AI Scribe
Clinicians report saving ~80% of time on manual tasks
UK and US Heads both started as interns at Heidi


Growth perspective:
Opportunity to lead new markets
Fast-track to leadership or market ownership based on performance
Flexible growth path aligned with individual strengths and goals


Must haves:
Entrepreneurial mindset, high agency, autonomous
Spanish & English bilingual
Comfortable with face-to-face interactions
Strong problem-solving and critical thinking skills
High EQ/IQ, curiosity, and ability to handle objections
High empathy and strong communication
Motivated by growth and learning, not compensation
Experience in start-up or early-stage commercial roles


Nice to haves:
Catalan language
Background in Healthcare / HealthTech
Experience in consulting (VC, IB) – excluding Big 4


Salary range & secondary benefits:
€50,000 – €75,000 base + €20,000 OTE
Equity available (to be discussed)


Hiring process:
Initial screening with Sam
Interview with Head of UK/US
Interview with another Head of Market
Offer