Sales Development Representative

About the role

Role: (Sr.) SDR
Location: London, Amsterdam, Madrid, Berlin
Language: English fluent (German or Dutch is a bonus)
WFH policy: remote
Industry: Paid Social
Product: Creative & Ad buying automation platform

Size and functions of the local team: 3 AE' (1 junior), one SDR, Head of Sales (also making sales)

Role description:
As SDR, you are focused on generating a pipeline and creating sales opportunities
You run discovery calls and dive into the pains and ideal solution of the customer, qualifying the right opportunity for the AE's
You are targeting companies with high volume Ad spend,
The buyer personas are Ad buyers, Content Designers, CMOs, heads of Marketing Performance, and Digital marketers.
Target / KPI: generating 1.5M ARR in the pipeline
Team attainment: 100% so far (the company is in high growth)
Deal size/cycle: 70-120K ARR/cycle = 2 - 6 months
ABM approach (very strong inbound)

Unique about the company:
They have 3X'd in company revenue and growth in 2024
There's a very flat hierarchy at the moment, meaning
You can make a strong impact on the sales process development
They identified a gap in the market of companies that are in the mid-market space overlooked by the competitors.
They are the only cloud-native company in their space. Their AI tech stack is built in-house and fast to develop new demanding solutions.
The team did 100%+ in 2024 already
The company is financially very healthy and is moving in a significant funding round to scale its growth now that it has found PMF
Talent from top-tier companies in their space is now moving to this company.

Growth perspective: Teamlead SDR or AE position in 12 months.

Must haves:
1. Strong sales character, drive, and energy
2. Eagerness to learn and grow
3. Some form of sales experience (door2door, telesales, insurance sales)
4. They need to have affinity and interest in the paid social industry
(They will ask why you want to join this industry)
5. Focus on 80+ candidates

Nice to have:
1. Paid social industry experience (worked at an agency as a paid social marketeer)
2. Actual SDR experience in b2b SaaS

Salary range & secondary benefits:
Base 45-60k base + 20K-30K commission