Sales Manager

About the role

Role: Sales Manager – UK
Location: London or Manchester (3–4 days/week in office)
Language: English
WFH policy: Hybrid (3–4 days/week onsite)
Industry: B2B SaaS
Product: IT Service Management / CX Software
Size and functions of local team: 5-person team (2 AEs, 3 AMs) with plans to hire 1 BDR. UK business at £8M ARR, part of €100M+ international organisation.

Role description:
As UK Sales Manager, you will lead a team of AEs and AMs targeting SMB and Mid-Market segments. Your core mandate is to grow UK revenue from £8M to £15M ARR over the next 3–4 years.
Sales cycles are driven by both inbound and outbound efforts, with an increased focus on outbound and mid-market re-engagement. Deal sizes range from £10K to £80K ACV.
This is a hands-on, execution-driven role with weekly deal reviews, live coaching, and a disciplined forecast cadence.
You’ll collaborate closely with Marketing, Enablement and BDRs to implement the global GTM strategy at a local level and build a high-performance sales function.

What makes this company unique:
The business blends the infrastructure and stability of a €100M ARR scale-up with the speed and ownership culture of a startup.
While the UK presence is long-standing, the market is in active growth mode with significant headroom.
The company has a no-nonsense, high-trust environment with low-ego leadership and a strong coaching culture.
Recent funding supports international expansion while maintaining operational independence.

Career trajectory:
Realistic step-up to Sales Director within 12–24 months.
Strategic influence over UK GTM while working alongside experienced global leadership.
Access to broader operational and product support while maintaining agility locally.

Must haves:

5–10 years of experience in B2B SaaS sales (closing roles)

2–5 years in sales leadership

Experience with SMB and mid-market customers

Strong outbound and inbound sales execution

Background in startup or scale-up environments

Able to work from London or Manchester 3–4 days per week

Nice to haves:

Experience in UK SaaS/tech sales, especially in IT or the public sector

Exposure to CX or customer service-oriented software

Broader commercial exposure across verticals

Salary range & benefits:
£180K OTE (60/40 base/variable split). Flexibility available for the right candidate.

Hiring process:

Interview focused on skill and cultural alignment

Business case or assessment to evaluate market understanding and go-to-market strategy

Optional final interview with global sales leadership