SDR

About the role

Company: GoodFit
Role: Sales Development Representative (SDR)
Location: London or commutable to London 2–3 days/week
Language: English
WFH policy: Hybrid (2–3 days onsite/week)
Industry: B2B SaaS / SalesTech / MarTech / Data
Product: GTM data platform; custom datasets for sales, marketing & RevOps. Commercial Leaders use GoodFit to configure the data they need, to fuel their GTM strategy of choice.
Size and functions of local team: Current team includes 1 AE, 1 AM, 1 Founders Associate, 1 Solutions Founder (Harrison), and VP of Revenue (Wahid), all of whom are involved in deals and customer interactions.

Role description:
This is a hands-on SDR role with both inbound and outbound motion. You’ll be responsible for working inbound replies generated by automated LinkedIn and email outreach, while also executing targeted cold outbound into commercial leadership at B2B companies. You’ll need to research accounts and prospects using the GoodFit platform, understand industry verticals, and tailor your outreach accordingly.

You’ll spend:

2–3 days/week researching and targeting accounts

2 days/week cold calling commercial leaders (e.g. CROs, VPs Sales, RevOps)
Expect to be involved in higher-level conversations — this isn’t a volume/low-context motion. You should be curious about GTM, educated on SaaS markets, and able to hold thoughtful, relevant discussions with senior stakeholders.

Reporting to: VP Revenue

Buyer personas: CROs, VPs Sales, VPs Marketing, RevOps leads

Motion:

Inbound lead qualification from automated sequences (LinkedIn, Email)

Outbound prospecting: cold calling, researched outreach

Use of internal tools (GoodFit platform) to tailor outreach based on prospect vertical

Must haves:

6+ months experience in a startup environment

Proven cold calling experience

Experience pitching a complex solution (e.g. payments, cybersecurity, technical SaaS)

Interest or curiosity about GTM/data/SaaS sales

Ability to hold educated conversations with senior commercial leaders

Not from a major corporate/big name background

Could come from a recruitment background if they demonstrate grit

Nice to haves:

Has grown internally at a strong company

Has gone above and beyond in previous GTM roles (e.g. built a Clay table or similar initiative)

Exposure to technical selling or selling into technical personas

Salary range & secondary benefits:
£35K–£45K base (OTE up to £60K–£65K)

Hiring process:

Phone screen

Interview

Take home task

Culture fit round

How to Introduce a candidate: Slack #goodfit-bluebird-sales
Video: https://share.vidyard.com/watch/XYYeQ91svseKzwbhhaQgM2