About the role
Role: Marketing LeadLocation: Europe (remote)
Language: German (native)
WFH policy: remote
Industry: Construction
Product: Construction Procurement & Tendering Platform
Size & functions of local team: 80 FTE, 1 marketeer
Role Description:
Currently €10mio ARR, growing 70% YoY, basically without any marketing
Marketing is a mess, tried a few things, don't know what's working, no strategy
Marketing Lead, player-coach role, own strategy & team + hands-on execution
Mix of ABM (General Contractors) & Email, CRM, Automation (sub-contractors)
What's unique about the company:
Founded 2019, 80 FTE, HQ Berlin, €10mio ARR, 70% YoY growth, €30mio Series B
Monetizing both sides of B2B Marketplace, $2-4k deals (SC's), $10k to $1mio (GC's)
Sales Team is ~15 FTE with 8 x SDR's, 4 x AE's, VP Sales. Marketing team is 1
Growth Perspective
Perspective to grow into a Head of Marketking role, bigger team, scale to EU
Must-haves:
5+ years marketing experience in B2B SaaS
Experience in traditional, non-tech industries (i.e. Construction, Manufacturing, Logistics)
Generalist with a hands-on mentality
Experience in main channels (ABM, CRM, Email, Events)
Able to build/manage data infra & reporting
Early stage experience (Series A/B)
Experience with AI (tools)
Nice-to-haves:
Experience with (B2B) marketplace models
Experience in construction space
Convinced? Apply immediately!
„*“ zeigt erforderliche Felder an
