About the role
Role: Sales Development Representative (SDR)Location: Berlin
Language: Native German + fluent English
WFH policy: Strong in-office culture (5 days on site)
Industry: AI / Call Automation / SaaS
Product:
AI-powered call automation platform for SMBs and enterprise customers, supporting inbound and outbound communication across the full customer lifecycle (pre-sales through post-sales).
Team & context:
Early GTM stage. One senior commercial hire has built the initial outbound motion. Commercial founder is still actively selling. Now hiring the first dedicated SDRs to scale outbound pipeline generation.
Role overview
This is a 100% outbound SDR role focused on pipeline generation. Responsibilities include identifying, qualifying, and converting outbound prospects into qualified meetings, which are then handed over to AEs for discovery.
You’ll be among the first dedicated sales hires, working closely with the person who built the initial outbound engine to formalize and scale the function. Strong performance can lead to a fast-track promotion into a closing role (AE).
Targets & KPIs
Primary KPI: outbound qualified meetings booked
Target: 20 meetings per month (ramp included)
Business goal: build 2.5–3x pipeline coverage to support growth from ~$2.5M ARR to ~$10M ARR within 6 months
Deal metrics:
ACV: ~$30K
Sales cycle: ~64 days
What’s unique
The platform’s AI agents can fully automate outbound sales and customer communication, from pre-qualifying inbound leads to booking discovery calls. This significantly improves speed-to-lead and conversion, particularly in high-volume environments (e.g. home services, security, similar verticals).
Growth & progression
Current ARR: ~$2.5M
Target ARR: ~$10M in the near term
High-growth, execution-heavy environment
Clear promotion path from SDR → AE
As an early SDR hire, you’ll influence outbound strategy, tooling, and process
Potential path into SDR / BD leadership as the team scales
Must-haves
6+ months experience as an SDR in B2B SaaS, with quota responsibility
Track record of high performance in a low-enablement environment
Clear ambition to grow into a closing role
Nice-to-haves
Experience selling in high-velocity or high-lead-volume environments
Exposure to AI, call automation, or adjacent SaaS products
Hiring process
Initial screening (sales background, numbers, red-flag check, initial trait assessment)
Structured top-grading interview (60 min, focused on 2–4 core traits)
On-site:
60 min trait interview
30 min culture fit - “Sell-them-out-of-it” interview (explicitly discussing downsides)
References & offer
Compensation
€70–90K OTE
60/40 split
Base: ~€42–60K + variable
Convinced? Apply immediately!
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