Head of Revenue

About the role

Location: Amersfoort (hybrid; office next to the station)
Language: English
WFH policy: Hybrid, 3 days/week in the office

Market / Industry

Industry: B2B SaaS / GovTech
Segment: Public procurement
Product: SaaS platform helping organisations find, understand, and win public tenders

Company Stage
• Bootstrapped business
• Currently at ~€2.5M ARR
• Strong capital efficiency

Team Setup (local)
• 4 AEs
• 1 CSM
• 1 RevOps
• Marketing is outsourced (agency + freelance product marketer)

Commercial Motion
• Historically inbound-led (pre-booked demos)
• Outbound currently being proven + scaled
• Strategy: build a combined inbound + outbound engine
• Clear ambition to push upmarket toward professional + enterprise customers

Growth Focus
• Grow ARR from €2.5M via:
• new business
• expansion
• churn control
• Move customers to:
• higher tiers
• longer-term contracts (1–3 years)

Leadership Style & Key Priorities

Style: hands-on player-coach (“meewerkend voorman”), execution-first
Key projects / focus areas:
• Outbound build-out (lists, cadences, messaging, calling)
• Enterprise conversion + pricing uplift
• Long-term deal strategy (1–3 years)
• Sales cadence and coaching
• Churn visibility + lifecycle ownership (new + expansion + retention)
• Tight partnership with RevOps (process + data quality)

What’s Unique (USPs to candidates)
• Bootstrapped with strong capital efficiency at €2.5M ARR
• Clear pricing headroom (explicit ambition to 3x pricing for enterprise-fit customers)
• Strong bias toward execution over tooling/theory
• High trust and autonomy from founders
• Full ownership of revenue outcomes

Growth Perspective (for candidate)
• Ownership of scaling from €2.5M ARR into the next growth phase
• Opportunity to shape the commercial engine before heavy specialisation
• Direct impact on:
• enterprise motion
• pricing strategy
• contract structure

Must-haves
• Proven B2B SaaS sales leadership as a player-coach
• Personally closed mid-market + enterprise deals
• Built outbound sales from scratch (lists, calling, cadences, messaging)
• Strong inbound conversion capability alongside outbound execution
• Revenue ownership mindset across lifecycle: new business, expansion, churn awareness
• Experience upgrading customers to higher tiers + longer contracts (1–3 years) + higher ACVs
• Can implement sales discipline: pipeline reviews, forecasting, coaching rhythms, playbooks
• High-energy, hands-on leader with strong presence in a hybrid, in-office culture

Nice-to-haves
• Previous responsibility for Customer Success alongside Sales
• Enterprise pricing / value-based selling experience
• Exposure to GovTech, tenders, or complex B2B buying environments
• Experience partnering closely with RevOps to improve process and data quality