Head of Sales

About the role

Role: Head of Sales
Location: Berlin
Language: Native German, English
WFH policy: Berlin preferred. No strict office mandate, but regular in-person collaboration expected (approx. 2–3 days per week).
Industry: Energy / Regulated Industries
Product: AI-powered omnichannel customer service platform built specifically for the energy sector and other regulated industries



Today, their platform platform is already live and operating at scale with several of the largest German energy utilities, as well as additional pilot customers.
The long-term ambition is clear: to become the leading AI-native customer service software for regulated industries, starting with energy and expanding into sectors such as telecom and insurance.

Size and Functions of the Local Team

Founder-led organisation

Very close collaboration with the CEO and CTO

Sales currently driven primarily by founders

Goal: transition into a scalable, tech-enabled sales organisation

Initial focus on external distribution (partnerships), followed by internal team build-out

Role Description

This is the first Head of Sales hire.
The mandate is to work side by side with the CEO to transition from pure founder sales → founder-led sales → a scalable commercial organisation.

Key objectives:

Scale current seven-figure ARR to eight-figure ARR by the end of 2027

Establish the company as the leading customer service platform for energy providers in the DACH region

Develop additional revenue streams beyond energy (e.g. telecom, insurance)

Go-to-Market & Distribution:

Design and execute a partnership-led growth strategy

Build a structured partner programme (system integrators, technology partners, ERP partners, consultancies such as Accenture)

Create a scalable distribution network within the German-speaking ecosystem

Select, build, and own relevant sales channels (online and offline)

Hands-on Responsibilities:

Direct responsibility for B2B customer acquisition (enterprise & mid-market)

Own the full sales cycle from first contact to contract signature

Define sales strategy, processes, tools, and KPIs

Build the foundation for a growing internal sales team

Co-hire, onboard, and enable new sales hires (mid-level, key account profiles)

This is a highly hands-on leadership role, working extremely closely with the CEO.

Success Criteria (After 12 Months)

Ownership of 5+ new customers generating €1M+ ARR (including deferred revenue)

Acquisition of at least 6 new qualified leads with a combined ARR potential of €500K+

Closing at least one enterprise-level sales partnership (e.g. system integrator, technology or ERP partner)

Unique About the Company (That You Don’t Read Online)

AI-native platform built specifically for regulated industries

Deep domain expertise in the energy sector

Strong focus on partner-led distribution, not just direct sales

Bootstrapped scaling — no external investor pressure

Clear long-term exit ambition

Significant ownership and impact for the first commercial leader

Growth Perspective

Build and lead the entire commercial organisation

Natural progression towards VP Commercial / CRO

Central role in shaping the company’s long-term exit strategy

Must Haves

5+ years of B2B SaaS sales experience

Experience building and scaling sales organisations

Strong understanding of AI-based software products

Proven leadership capability and credibility with senior stakeholders

Experience with partnership-led growth or complex sales ecosystems

Very hands-on, pragmatic, and comfortable building from scratch

Strong presence within the German-speaking B2B ecosystem

Native-level German, fluent English

Nice to Haves

Background in energy, telecom, or insurance

Young, hungry, and ambitious with long-term mindset

Experience in complex enterprise sales environments

Salary Range & Secondary Benefits

Base salary: ~€100K (flexible upwards for the right candidate)

Variable compensation: under discussion (performance-based)

Equity: very attractive stock option programme with real upside

Bootstrapped company with no dependency on external investors

Hybrid working model with a Berlin office focus

Hiring Process

Direct interviews with the founders