About the role
Company: Early-stage SaaS scale-up (10 FTE)Role: Account Executive NL (Pioneer AE)
Location: Netherlands
Language: Dutch
WFH policy: Not specified
Industry: Mobility / Fleet Management SaaS
Product: All-in-one Mobility Management Platform
Size and functions of local team: 10 FTE; sales lead currently covering Sales, CS, Onboarding
Role description (AE):
• Market: Netherlands (expansion market)
• Buyer persona: Fleet Managers transitioning to Mobility Managers; HR, Procurement, Finance
• ICP: Mid-Market services companies with car fleets, white-collar workforce
• ADS: €10–20K ARR
• ASC: 2–3 months (goal to shorten to 1 month with inbound/PLG)
• Current clients: ~25 (with significant additional client base expected to migrate from legacy product)
• Target: €200–300K ARR year 1 (1–2 clients p/m), ~€500K ARR year 2 (3–5 clients p/m)
• 100% self-generated pipeline
• Full-cycle AE role: outbound sourcing → closing → handover to CS/onboarding
• No expansion sales, focus on new business
• Competitors: feature-based fleet/mobility solutions, ERP modules with basic fleet management
Unique about the company (that you don’t read online (USPs to the candidate):
• Backed by a larger corporate group, with a significant base of clients that will migrate to the new solution
• Pioneering a new product category (Mobility Management vs traditional Fleet Management)
• Positioned to capitalise on market shift (Fleet Managers evolving into Mobility Managers)
• Opportunity to shape messaging and sales playbook in an early-stage SaaS
Growth perspective (for the candidate in the role/company):
• Pioneer AE role shaping NL market entry
• Build sales playbook, influence GTM strategy
• Potential to scale into leadership as team grows in BE/NL
Must haves:
• 1+ years closing experience in B2B SaaS
• Experience in building sales playbooks and scripts
• High ownership, autonomy, entrepreneurial mindset
• Ability to operate in unstructured, early-stage environment
• Comfortable with 100% self-generated pipeline
Nice to haves:
• Experience in companies <200 FTE
• Background in smaller, fast-scaling SaaS environments
Salary range & secondary benefits:
• Up to €100K OTE (market benchmark) with 50/50 or 60/40 split
Convinced? Apply immediately!
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