Pioneer Account Executive

About the role

Company: Fast-growing Event Tech scale-up
Role: Pioneer Account Executive (Germany)
Location: Germany (ideally NRW: Düsseldorf / Köln, open to Berlin, Hamburg, Munich)
Language: German (native), English
WFH policy: Fully remote
Industry: Hospitality / Event Tech
Product: Event planning and sales enablement software for event venues
Team size:
~12 FTEs core team (HQ in the Netherlands)
Dedicated Sales and Customer Success teams in place

Role description: Pioneer Account Executive (Germany)

This is the first commercial hire fully dedicated to the German market.
You will be responsible for building and scaling revenue in Germany from the ground up.

You own the German expansion end-to-end, with a strong focus on demos and closing. You will be supported by marketing, tooling, and a well-established HQ team.

This is a highly transactional, high-velocity sales role in a market with strong inbound signals and clear product-market fit.

Focus areas:

Own and grow the German market, starting with NRW and expanding nationally

Close 100 new German event venues in the first year

Run online demos and close deals with a ~20-day sales cycle

Work high-velocity, transactional deals (~€2.5K ARR ACV)

Act as a hunter: follow up on inbound, reactivate interest, and generate new pipeline

Collaborate closely with marketing and outbound support

Provide feedback from the German market to product and leadership

Lay the commercial foundation for future German hires

Unique about the company:

Proven product-market fit with German customers already onboarded organically

Large, underdeveloped German TAM (~6,000 ICP venues)

Very weak and outdated competitive landscape

Product focuses on selling events, not just operational planning

Exceptional UX/UI, frequently praised by customers

Easy to win competitive deals and displace incumbents

Rapid product innovation with frequent feature releases

Strong, hospitality-driven culture with close team collaboration

High growth momentum with hundreds of new customers added recently

Company-wide alignment behind German market expansion

Growth perspective:

Opportunity to build Germany into a core revenue market

Clear path into leadership for the German market

Potential to hire and lead future German sales and CS team

High autonomy and direct impact

Real influence on company growth from day one

Must haves:

Native-level German, fluent English

1–2 years closing experience in a transactional sales role

1–2 years SDR or outbound experience

Open to candidates with 2–3 years total sales experience

Hunter mindset with high activity and urgency

Strong demo and closing skills (1–2 call closes)

Comfortable with fast sales cycles and high deal volume

Hands-on, entrepreneurial, and resilient personality

Experience in SMB or high-velocity SaaS sales

Nice to haves:

Hospitality or event industry background

Experience working in international or cross-border teams

Experience being an early hire or working in a scale-up environment

Salary range & secondary benefits:

€60-80k + Team bonus

Annual team bonus

Annual company workation

Fully remote setup

High-trust, high-autonomy culture

Hiring process:

Initial interview

Business case (demo or sales simulation)

Culture interview

Feedback is typically provided quickly throughout the process.